McDonald’s – Menuboard Restructure

Brief: Restructure McDonald’s menu boards to ease customer navigation.

Result: I used extensive customer data on buying habits on the customer journey of the whole menu and other digital touchpoints throughout the store to bring the whole menu together. I introduced revolutionary day-parting and takeovers to get the right product seen at the right time, with the correct share of voice. This saw a 20% sales uplift in core products and an overall 11% sales uplift from value to premium products.

Tasks: Concepts, storyboards, and design of Digital Menu Boards, Digitial POP, Screen Takeovers.

Mid-Morning – Lunch/Mid-Afternoon-Dinner: Showcasing coffees and add-ons with a single take-over for coffee

Lunch- Mid-Afternoon/Dinner: Highlights the meal offering as a single image to encourage customers to have add-ons and desserts. With takeovers of Wraps for lunchtime, when they are more widely purchased and the promotional offering to encourage product uplift