McCafé – Summer Range

Brief: Launch the McCafé Iced new summer range, including the new Iced Latte, which elevated the brand to compete with high street favourites Costa, Starbucks and Nero.

Result: On-brand creative with a through-the-line concept, seeing McCafé rise to the second biggest ice drinks seller on the high street despite the weather being very British!

Tasks: Concepts, storyboards and design for Digital Menu Boards and Screen Takeovers.