Vue Cinemas – New Popcorn Concept

Brief: Launch a new concept for Vue where cinema-goers can customise their popcorn to include indulgent toppings and sauces.

Result: During testing, popcorn sales rose by 21% and overall perception of the popcorn offering was uplifted to a premium status by customers and helped to streamline Vue’s offering.

Tasks: Tasting lots of popcorn! Concepts, storyboards and design for Print POP, Digital Menu Boards, Digital POP, Screen Takeovers (couldn’t change the typeface though!).