Vue Cinemas – VIP Express Lane

Brief: Create a visionary campaign to promote the new Vue Express Lane, allowing cinemagoers to jump the queue by ordering their snacks online.

Result: Using customer journey insights and data to create a VIP lane, so customers have a standout experience, uplifting sales and overall customer spend.

Tasks: Concept, storyboards and designs for print POP, digital screens, in-store theatre in the pick-up area.