The Marketing Store

Freelance Creative Lead 2022

Client: BP

  • Created a successful in-store cafĂ© concept contributing to the future of the business.

The Marketing Box

Freelance Creative Lead 2020-on-going

Various start-up businesses

  • Creating branding and identity concepts and solutions for various start-up businesses.

The Marketing Store

Creative Head 2006 – 2020

McDonald’s | Carlsberg | Vue Cinemas

  • Built a successful, award-winning design team delivering top executions across all brands.
  • Set up and managed a photographic department to work in tandem with design teams delivering on-brand
    solutions for existing clients and attracting new ones.
  • Quadrupled agancy turnover for Vue Cinemas within a year.
  • Successfully built McDonald’s by 12% on promos and 20% on core products with data-driven execution within a 12 week period.
  • Achieved 160,000 downloads of McDonald’s app in one day with pro-active idea, smashing client’s expectations.

Travelled around the world twice because once wasn’t enough

2004-2006

Ignis

Art Director
2002 – 2004

Gala Casinos | Gala Bingo | Jacob’s Creek | B&H | Silk Cut | Shark Energy | Pernod Ricard | Macdonald Hotels | Paramount Hotels

  • Developed successful creative ideas from brief to print to increase agency revenue.

Ignition

Senior Designer
2000 – 2002

Warner Village Cinemas | Wimpy | Bella Pasta | Delux | Q8 Petroleum | Proctor & Gamble | Centrefile | Ralston Purina | PriceWaterhouseCoopers B2B | amazon.co.uk | Foundation Systems

  • Set up processing systems between client services and creative teams to improve the accuracy of briefings and work objectives.
  • Produced design work from brief to print

Marketing Drive |
Team LGM | Triangle

Freelance Designer

Various retail and promotional clients

  • Developed successful conceptual and creative design ideas from brief to print.

PDP London Ltd

Senior Designer

Victoria Wine | Victoria Wine Direct | Firkin Off-Licences | Rankin Entertainment | Dulux Trade

  • Developed successful conceptual and creative design ideas from brief to print.

Billington Cartmell

Designer

KP | Skips | Hula Hoops | McVities | Mini Cheddars | Go Ahead | Guinness | Ross Youngs | Bass | Bacardi (Europe) | Cereal Partners (UK)

  • Concepting and delivering full design and promotional executions from brief to print
  • Succesfully launched Go Ahead as a brand that is thriving to this day
  • Handled million-pound budgets with ease to create some of the biggest promotions to that date

Gold – Best Food Photography Art Direction

Food & Beverage Awards

McDonald’s – The M Burger

Bronze – Premium Promotion Award

SPCA Awards

Maxim’s Casino – Mont Blanc Pen Premium Promotion

Gold – Promotional Awards of Excellence

ISP Awards

KP Hula Hoops, Mini Cheddars and Skips – Discover the Lost World Pop-a-Saurus Promotion

Silver – Best Promotional Campaign Award

ISP Awards

KP Hula Hoops, Mini Cheddars and Skips – Discover the Lost World Pop-a-Saurus Promotion

Bronze – Best Art Direction in a Promotional Campaign Award

ISP Awards

KP Hula Hoops, Mini Cheddars and Skips – Discover the Lost World Pop-a-Saurus Promotion

Gold – Best and Most Effective Typography Award

Proctor & Stevenson South West Awards

Typography in Modern Design Project