The Marketing Store
Freelance Creative Lead 2022
Client: BP
- Created a successful in-store café concept contributing to the future of the business.
The Marketing Box
Freelance Creative Lead 2020-on-going
Various start-up businesses
- Creating branding and identity concepts and solutions for various start-up businesses.
The Marketing Store
Creative Head 2006 – 2020
McDonald’s | Carlsberg | Vue Cinemas
- Built a successful, award-winning design team delivering top executions across all brands.
- Set up and managed a photographic department to work in tandem with design teams delivering on-brand
solutions for existing clients and attracting new ones. - Quadrupled agancy turnover for Vue Cinemas within a year.
- Successfully built McDonald’s by 12% on promos and 20% on core products with data-driven execution within a 12 week period.
- Achieved 160,000 downloads of McDonald’s app in one day with pro-active idea, smashing client’s expectations.
Travelled around the world twice because once wasn’t enough
2004-2006
Ignis
Art Director
2002 – 2004
Gala Casinos | Gala Bingo | Jacob’s Creek | B&H | Silk Cut | Shark Energy | Pernod Ricard | Macdonald Hotels | Paramount Hotels
- Developed successful creative ideas from brief to print to increase agency revenue.
Ignition
Senior Designer
2000 – 2002
Warner Village Cinemas | Wimpy | Bella Pasta | Delux | Q8 Petroleum | Proctor & Gamble | Centrefile | Ralston Purina | PriceWaterhouseCoopers B2B | amazon.co.uk | Foundation Systems
- Set up processing systems between client services and creative teams to improve the accuracy of briefings and work objectives.
- Produced design work from brief to print
Marketing Drive |
Team LGM | Triangle
Freelance Designer
Various retail and promotional clients
- Developed successful conceptual and creative design ideas from brief to print.
PDP London Ltd
Senior Designer
Victoria Wine | Victoria Wine Direct | Firkin Off-Licences | Rankin Entertainment | Dulux Trade
- Developed successful conceptual and creative design ideas from brief to print.
Billington Cartmell
Designer
KP | Skips | Hula Hoops | McVities | Mini Cheddars | Go Ahead | Guinness | Ross Youngs | Bass | Bacardi (Europe) | Cereal Partners (UK)
- Concepting and delivering full design and promotional executions from brief to print
- Succesfully launched Go Ahead as a brand that is thriving to this day
- Handled million-pound budgets with ease to create some of the biggest promotions to that date
Gold – Best Food Photography Art Direction
Food & Beverage Awards
McDonald’s – The M Burger
Bronze – Premium Promotion Award
SPCA Awards
Maxim’s Casino – Mont Blanc Pen Premium Promotion
Gold – Promotional Awards of Excellence
ISP Awards
KP Hula Hoops, Mini Cheddars and Skips – Discover the Lost World Pop-a-Saurus Promotion
Silver – Best Promotional Campaign Award
ISP Awards
KP Hula Hoops, Mini Cheddars and Skips – Discover the Lost World Pop-a-Saurus Promotion
Bronze – Best Art Direction in a Promotional Campaign Award
ISP Awards
KP Hula Hoops, Mini Cheddars and Skips – Discover the Lost World Pop-a-Saurus Promotion
Gold – Best and Most Effective Typography Award
Proctor & Stevenson South West Awards
Typography in Modern Design Project