Vue Cinemas – Avalanche Ice Cream Launch

Brief: Launch a sub-brand for Vue Cinemas to take over from Ben & Jerry’s concessions in-venue and integrate 3rd party chocolate brands.

Result: Overall amazing customer recognition leading to an overall satisfying experience, allowing the indulgent treat to come alive. Uplift in sales competing with Ben & Jerry’s, giving Vue confidence to move away from them.

Tasks: Logo development and concept for Packaging, Print POP, Digital Screens, Launch Experiential Ideas