BP – Future Wild Bean Café concepts

Brief: With car electric charging points becoming increasingly widespread, BP wanted to draw customers to sit in their new café concept whilst their car charges or encourage customers to rest in between drives and taste their ‘made while they wait’ food.

Result: Used my previously proven creative strategies of customer journeys to wow the client. Overall revenue in the concept cafés was 25% up on the ordinary Wild Bean Cafés.

Tasks: Concept, storyboards and design for Print POP, Digital Menu Boards, and Screen takeovers.