McDonald’s – Blue Monday

Brief: I set my own creative goals to bring ‘moments’ to McDonald’s with ownable in-store and social content. Each idea had a different aim to benefit the client.

Result: Saw the Blue Monday Campaign gain 160,000 downloads of the app in the first day. The client’s target was 1,500 overall. I started similar targeting for Vue Cinemas.

Tasks: Promotional and design concept for Digital Screens.