McCafé – Christmas Cups

Brief: Design a set of McCafé cups for Christmas to rival big Christmas campaigns like John Lewis and Starbucks.

Result: Riding on the successes of previous years, I worked from insight for the McCafé brand going from the successful fun and cuddly characters (shown first) to a more sophisticated level (at the bottom), attracting more customers from different demographics, provided more revenue for the client and was awarded Top 8 most memorable Christmas campaign on TwitterWorks above John Lewis.

Tasks: Concept and design for Packaging, Print POP, Digital Menu Boards, Screen Takeovers.